To connect more people more effectively with the Good News of Christ, North Central Church of Christ (Indianapolis, Ind.) wanted a new perspective: What is it like to be a first-time guest at their Sunday morning services? And what issues might they want to address to make this experience more welcoming and comfortable for guests?A Fishhook staffer (with her husband and young children in tow) – working undercover, of course – was happy to visit North Central on a Sunday morning to ... Read More
- Aug 11
North Central Church of Christ: First-time Guest “Secret Shopper”
Posted in: Communications Consulting & Coaching
- Aug 11
After a strategic planning process birthed a fresh mission statement for their church, leaders of Wheatland Salem Church (Naperville, Ill.) needed a communications campaign to rally their congregation around their vision: to “prepare Christ-followers for everyday service that makes a long-term impact.”They introduced the “Every” campaign, which elicited excitement and interest in the vision. The campaign communicated about “Everyday Service” in ways that ... Read More
- Aug 11
Understanding there were some missing links in their communications chain, the Vineyard Church (Urbana, Ill.) invited Fishhook to conduct a Communications Assessment and Recommendations project.Our team thoroughly reviewed every aspect of communications personnel, processes and messaging to determine strengths and areas needing improvement.The project revealed the need for more centralized communications processes, which needed to be led by a vision-focused communications director. As a ... Read More
- Aug 11
Needing to train churches about how to reach out and market to their communities, the United Methodist Church’s Communications Department asked Fishhook to provide their churches with a thorough but easy to use interactive web tool.The “Your Church Marketing Plan” walks church leaders through a step-by-step process for creating a workable marketing plan that takes each church’s unique God-calling and helps connect them with new people in their ... Read More
- Aug 11
Knowing their communications processes were missing the mark, Plainfield United Methodist Church (Plainfield, Ind.) invited Fishhook to conduct a full communications assessment.As a result of this thorough investigation into strengths, weaknesses and opportunities for improvement, the church has transformed the way they communicate. This year alone, they have revamped their bulletin, launched a video production team and revised processes to enhance internal communications and external outreach ... Read More
- Aug 11
When College Park Church (Indianapolis, Ind.) created a new Executive Assistant/Communications Director staff position, they wanted him to be fully prepared for the job. The Fishhook team designed a four-month coaching plan that consisted of peer interaction with veteran church communicators, a weekly phone consultation addressing general topics and specific issues as they developed, and creation of a communications guide for staff and ... Read More
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