Audience participation and interest in your website can be somewhat intangible. Here are three essential segments to analyze from your traffic statistics reports. Read More
- Mar 27
- Mar 14
Dial "M" for Mobile: the pros/cons of mobile sites, apps and responsive design
Posted in: Website Development by Ben Goshow
If you need a mobile website, press 1. If you would like your website to be Responsive, press 2. If you would like to develop a native App for the iPhone or Android Market, press 3. Press the * key at any time to give up and order some direct mail postcards instead. Read More
- Jan 04
Fishhook was presented the opportunity to work with St. John Lutheran Church & School, on the southeast side of Indianapolis, to develop a cohesive brand for the church, the school, and their childcare organization. After finalizing three individual logos for St. John Lutheran Church, St. John Lutheran Eagles, and Little Wings Childcare, the next step was to create a new website that presented these individual entities as unified parts of the whole. Our goal was to provide information ... Read More
- Dec 13
I'm going to just admit it: I am easily swayed by advertising. Pretty much regardless of product or service, if the hook is good (or funny, or loud enough), it'll grab my attention. This is probably why my wife mutes the commercials while we're watching TV... Read More
- Nov 28
Sherwood Oaks is a church in the college town of Bloomington, Indiana, with a heart to love people in their community in truly life-changing ways. Through a branding and identity discovery, Fishhook helped Sherwood Oaks embrace a new logo and tagline of "Yes2Love" -- an energetic, iconic mark that captured their mission to be a voice amidst the constant noise of our culture. While creating a new website for the church, we wanted to find an interesting way to present this passion that Sherwood ... Read More
- Oct 10
Truly Saying Something: Outspoken review
Posted in: Communications Consulting & Coaching by Ben Goshow
Truly "saying something" is more than just design; it is the end product of knowing and discovering your client, learning what they have to say, and finding a way to say it that captures the attention of their audience. Get a taste of Michael Buckingham's essay in the new Outspoken book! Read More


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