Cross Lane Community Church, a growing and down-to-earth congregation needed a brand/identity that fit their personality and reflected the DNA of their people. Their previous mark was outdated and didn't fit the energy that the church was now experiencing. Fishhook experienced Cross Lane's value of "seeing people continually growing and challenging themselves in their spiritual growth" and leaned into the pastor's expression, "Jesus will wreck your life", thus the tagline of "broken. whole." ... Read More
- Jan 31
Cross Lane
Posted in: Branding & Identity by Lindsay Dudeck
- Jan 31
Views from a Seat at The Table
Posted in: Communications Consulting & Coaching, The Table by Lindsay Dudeck
When 30 talented creative/communications professionals gather in one room, there's bound to be some great take-aways! In case you missed it, The Table, held January 26, focused on enhancing visual media at your church. We covered everything from effective video to creative burn-out. At the end of the morning, participants were asked to jot down their key take-away and/or resource to share with others. Below are some great ideas from the crew. Read More
- Jan 24
One of my favorite parts of my job is to "secret shop" a church service. Although my evaluation begins when I pull in the parking lot, it doesn't end until a few days later. Read More
- Oct 18
White space is crucial in good and balanced design. And, it's crucial in a good and balanced job. Learn about margin in Denny Weinman's essay in the new Outspoken book! Read More
- Oct 04
St. John Lutheran Church and School was established in 1852, when a few German immigrant families seeking religious freedom and economic opportunity settled in eastern Indianapolis. Nearly 160 years later, the same doctrine, faith and generations of believers are leaving a lasting impact on the community. Until Fishhook began working with them, the church, school and childcare center had never had an established and consistent logo/mark. We had the opportunity to help St. John Lutheran ... Read More
- Sep 23
When CMFI (Christian Missionary Fellowship International) approached Fishhook about a new brand/identity for their organization, we collectively decided that the best approach would be to utilize CMF's Graphic Designer Joyelle Cox, while Fishhook led the creative direction and communications strategy process. Joyelle is a gifted designer and knows CMF from all angles. Fishhook adopted Joyelle as pseudo-staff, teaching and walking her through a branding/identity process. We brainstormed ... Read More
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