The Fishhook Typography Guide
If you're a church communications person in charge of making design decisions you understand picking a typeface can be overwhelming! There are SO many options out there and it can be difficult to know where to start. We want to help you narrow down the options with this Typography Guide!
In this guide, you'll learn the basics of typography and how to choose the best typeface for your project. You'll also get:
That Summer Silence - When Fishhookers go on Vacation
Lately, some of our Fishhookers have been traveling to the four corners of the Midwest, and to Florida (which, let's be serious, is basically an extension of the Midwest), for family vacations. This can leave the office pretty quiet, especially on days when team members have off-site meetings.
Quiet, in a place that is so often filled with lively conversations and side-splitting laughter, can feel pretty weird sometimes. And while it can be difficult to get use to that summer silence, we still love it for what it adds to our culture.
Trying to Fly Without Pixie Dust - The Story of Your Analytics
Once upon a time there was a website. This website was doing pretty well, but sometimes engagement seemed to be down for no reason. Other times, engagement was up but the website's trusty caretaker just couldn't find out what it was that was driving people to connect and interact.
The trusty caretaker tried to take a look at the analytics to figure out how to help the website, but everything was so overwhelming it felt like trying to fly without any pixie dust. The trusty caretaker soon grew frustrated and wanted to give up, when suddenly ... out of nowhere ... appeared ... A FREE WEBINAR!
When Interns Go (to) InBound - Coffee, Cupcakes and Confidence
This week, my fellow intern and I went to our first work conference. Go InBound was a fresh and fun experience for us … filled with way too much coffee (which translated into way too many trips to the bathroom), good food and a great time with our Fishhook co-workers.
A Recap and Resources from the June Webinar - Writing Content that Connects
We were so excited by the number of people signed up for this webinar, but, we could not have prepared ourselves for the level of interaction we had! We were incredibly blessed by the questions and insights our group brought to the discussion today. We hope everyone walked away feeling empowered to write better and to teach those around them to write better.
We're going #OldSchoolFishhook for NACC! - And there are free t-shirts involved.
We're going old school at NACC! Take a picture with the our retro Fishhook logo, tag us on Facebook, Twitter or Instagram and we'll give you a free t-shirt!
In this modern age of technology, things change fast. Retro comes a lot sooner than it use to. Facebook starts losing kids to Instagram, Twitter adopts Periscope to help keep them in the game, Netflix makes its move to lead the on-demand streaming charge.
Happy Father's Day from Fishhook!
This weekend we not only get to celebrate Father's Day but also the birthday of our fearless leader, Evan McBroom!
So ... happy Father's Day to our Fishhook dads (Ben, Shawn, Josh and Evan!) and to all you dads out there. And, a big happy birthday to our trailblazer of buffoonery!
Did You Just Say Periscope? - What churches can do with a live streaming app
We often talk to churches about the importance of capitalizing on social media trends. One of the simplest and most effective ways to engage with your congregation is to take advantage of the up and coming social media platforms they are interacting with on a daily basis.
A Recap from The Table - Analytics and Online Engagement
Yesterday, at The Table, I got to talk to about one of my loves—analytics.
We use analytics here at Fishhook to help set goals, figure out what's working and assess what's not.
We're Writing Content that Connects - Join us for our June webinar!
We can't wait for next week's webinar, Beyond the Date & Time: Writing Content that Connects! Join us on June 24 and learn to apply a few writing principles that can help ensure your audience is receiving the message you’re trying to send.
3 Simple Writing Tips for Churches and Goldfish
My great-grandmother often said, “You don’t need to tell everything you know.” This is great advice when it comes to writing for your church and for goldfish.
In 2015, the National Center for Biotechnology Information shared that the average attention span of an adult is now about 8.25 seconds, which is slightly less than that of a goldfish. Good thing they told us quickly.
Here are 3 writing tips that will help you catch more readers:
Fishhook Trading Cards!
Just in case you haven't noticed, our team has grown a lot in the last few years. We are humbled by and thankful for the way God is guiding our business and we can't wait to see what He has waiting for us around the corner. As we grow, though, we want to make sure we keep our culture intact ... and a HUGE part of our culture is fun! So recently our intern Hannah and I worked on a secret project and this week we surprised our team with it.
Introducing the official Fishhook trading cards!
Keeping Up with Content - 5 tips to help you survive a writing tidal wave
In the communications world, it can be easy to get overwhelmed by the amount of content that needs to be written every day. Between responding to emails and taking care of internal communications tasks, sometimes your brain feels fried before you even start in on your to-do list.
As part of the marketing team here at Fishhook, I know how often we have to work to get content out efficiently and effectively without drowning in the sea of “too much to do in too little time.” So, I thought I'd share a few tips we use to keep our heads above water.
Leah Norton Becomes Partner at Fishhook
"Now to him who is able to do immeasurably more than all we ask
or imagine, according to his power that is at work within us ..." (Ephesians 3:20)
I couldn't be prouder, more humbled or more in awe of what God has done as I share this announcement today: Leah Norton, has officially become a partner here at Fishhook!
The conversation about this possibility started between Leah and me three years ago. It was soon shared with the team that this was the direction we were going. An agreement was drawn up by Kevin Wilson, Fishhook's CFO for hire, which made it possible for Leah to make partner through the purchase of shares.
Tripping On Mountains - When writing gets funny ... on accident.
Let's face it ... writing is hard. Creating content day after day often feels like climbing mountain after mountain. Slip ups happen. Typos, miscommunication, factual errors, these things are the loose stones that catch us off guard.
Paying attention is key, and while it is impossible to see every loose stone before you take your next step, it's important to look closely, carefully and always, always double check.
Join me at The Table and let's talk analytics!
Have You Heard? - The Final Five Webinars are Free!
Let's Break it Down
We started the Fishhook Webinars to show you that who you are and the work you do truly matters. Our goal was to help equip and encourage you with a minimal time investment, and we feel like we've done that so far. But there's still something in the way ...
We're bringing our online engagement reviews to the NACC!
We can't wait to head to Cincinnati for the NACC! We always have a great time chatting with old friends and making new friends too! We're especially excited for this year's conference because we're doing something special ...