From Our Blog
Hey! That looks like our logo!
Recently I had an email conversation with a client. It's a conversation I've had many times. I'll let the emails do the explaining.
What is Your Facility Saying?
See how our friends at Aspen use the tiered communication concept as it applies to the "Front Door Experience."
Our Own Medicine (What we learned while rebranding)
I asked each person on our team to summarize what they learned or were reminded of throughout the Fishhook rebranding process.
Let in the Light
At first the idea of relaunching Fishhook's brand was uncomfortable for me, but then I remembered that bringing in new light brings in new life.
Required Listening: Reaching the present generation
Occasionally I hear a message that so affirms the work of church communicators that it brings me to tears.
Simplifying Typefaces (or do you call them fonts?): Tips for using type
Did you know that each little letter you're reading now was at one time meticulously drawn and crafted by a designer?
Simplifying Types of Files
Following my first post on color, we're going to now tackle file types. There are a lot of different types of files to choose from and it can be just as confusing as color. Here's a brief summary of the most common file types.
Simplifying Color
PMS 376 U. RGB. Pantone Swatches. CMYK. What in the world? Colors can be beautiful and wonderful, yet at the same time confusing and frustrating.
Branded House? Or House of Brands?
We often ask our clients whether or not their church/organization has a house of brands or a branded house. What's the difference? Read on to find out!
The Best Tip I Know for Inspiring Graphic Artists/Creatives
Recently we shared the importance of having white space or margin in our lives to be still, to honor and communicate with God, and then to be more effective in our work as a result. I want to put an exclamation point (I might even bold, ...
Zoned out? Then get out!
Ever find yourself overworked and under inspired? If your job calls for creativity (and I’m not sure what job doesn’t), then you must periodically hit the reset button on your creative heart. Last week, I reset mine in expected and unexpected ...
Jumpstart Your Creativity
Head stuck in the mud? Brain void of all creative juices? We’ve all been there. Check out our short list of personal ways we've tried to get the creativity back.
It's the Little Things
It's the little things that count. You don't have to be a designer to make a nicely designed piece of work. There are little things you can do to make big differences.
Naming (or Renaming) Your Church
When my husband and I started thinking about names for our first child, we came up with a few criteria. First, the name had to be memorable. We wanted one that would be at least a little distinct. Growing up in the 80s as a Jennifer clearly left ...
