From Our Blog
Ok, now can we get an app?
I know what you're thinking. "Ben, you just told us all about the joys of responsive design. So why do we still need an app?"
Website Evolution
A common assumption about a website is that once you build and finish a new site, you can walk away without reassessing it for a long time. You wouldn’t do this with other key ministry areas, so why with your technology?
Required Listening: Reaching the present generation
Occasionally I hear a message that so affirms the work of church communicators that it brings me to tears.
Amping up audience involvement: Kingsway's text-to-screen campaign
This Easter, rather than making a fuss about the cell-phone-wielding people in attendance, we encouraged them to pull out their cell phones and participate.
Google Analytics: Key Terms & Stats to Track
Here are three essential segments to analyze from your traffic statistics reports.
Dial "M" for Mobile: the pros/cons of mobile sites, apps and responsive design
The Internet can be an amazing and useful resource, but the speed at which technology changes can be hard to keep up with.
I'd Like My Menu with Pictures, Please!
I'm going to just admit it: I am easily swayed by advertising. Pretty much regardless of product or service, if the hook is good (or funny, or loud enough), it'll grab my attention. This is probably why my wife mutes the commercials while we're ...
Facebook Pages Vs. Groups: the Rundown
So you want to get your church into the Facebook social media world? But, alas, it seems like a well-meaning person in the church has already attempted to make that presence for you. This can be really frustrating ...
Two ways to get people to retweet you
If you don't follow @jonacuff, you should.
Bonfire, Anyone? It's Time to Go Paperless!
FAME relied heavily on paper to communicate to short-term missions team members. They sent paper applications, mailed letters, spent hours building custom trip binders and printing out pages of trip specifics. The amount of hours it took staff to ...
Facebook's Not a Fad Update
At our February Roundtable, we chose one lucky attendee, The Ridge (Columbus, Ind.), to receive an on-the-spot Facebook ad that we created together. Over the following month we monitored the ad to track the ROI for the $50 investment.
I could really use a squeegee
In your role as church pastor, communications director, team leader, web designer, or even window-scrubber, the job you do will be easier and more effective if it's done with the right tools. Here are a few of the tools that I use every day as an ...
East 91st Street has a new website! Have you seen it?
This summer, Fishhook had the privilege of working with one of the largest church congregations in Indianapolis—East 91st Street Church. It was awesome working with their talented team to launch the new east91st.org website. One of the things I ...
