When it comes to design, the phrase "less is more" becomes more relevant than ever. Here are 10 tips for a clear and effective layout design.

When it comes to design, the phrase "less is more" becomes more relevant than ever. Having a clear and simple design layout for sermon graphics, event flyers, info packets and, really, all methods of communication is essential. 

While it's important that your content is well-developed and well edited, the layout design for your content is really what drives your audience's ability to grasp the message you are trying to convey.

A good layout is built around the concept of readability. As part of encouraging your audience to read and understand your message, it's important to pay attention to the little things that affect your design. 

We've created a list of 10 simple tips that will take your layout from cluttered and confusing to clear and compelling: 

10 Tips for Layout Design

  1. Use a clear and simple header that is at least twice as large as the font-size of your body copy.
  2. Keep paragraph justification consistent. For long passages of text, left justify all body copy. Do not indent the first line.

  3. Use one space after a period (not two).

  4. Use a scanned copy of an author’s actual signature (instead of using a script font). This will be more authentic. 

  5. Have spaces (hard return) between paragraphs.

  6. Limit your fonts to one or two choices.

  7. Reduce copy.

  8. Proof to eliminate unnecessary spaces in copy.

  9. Do not use clip art. Clip art is typically over-stylized, outdated and too generic. Viewers have learned to “tune it out.” Instead, use photos when appropriate and when they are available.

  10. Increase the space (margins) around photos. 

While some of these elements might not seem important, we believe they make an incredible difference in the reader's ability to find and process information!

Looking for more tips on how to create well-crafted and effective designs? Click below to download our Do's and Don'ts of Design ebook!

Do's and Don'ts of Design