Here are our the steps your church can take to audit and refresh your communications efforts.

Your church wants to engage with many people ... Your staff. Volunteers. Guests. The congregation. Your local community. And many online. 

For a time, you've had a communications plan or some communications tactics in motion at your church.

But time passes. And even the best of plans or tactics grow stale. Sound familiar? 

Culture and technology are always changing. People's habits and preferences are fickle. And your church's mission to help people meet Jesus is of utmost importance.

As a result, as communications leaders (aka as communications champions and innovators), we have to be eager to frequently (at least once a year) assess our church's communications efforts and evolve them.

This frequent auditing leads to refreshed ideas or even brand new ideas for communicating in creative and relevant ways to our target audiences.

To reach new and more people, we must keep pushing the envelope. This allows us to keep vision-casting, aligning, engaging, growing and inspiring. 

Here are questions to consider before your Communications Assessment or Audit ...

These are foundational questions about the priorities at your church which your communications decisions and tools should be based on:

  • What is your church's overall mission, vision and values?

  • Who are you focused to reach (target audiences/personas)? 

  • What is your church's overall brand story and experience?


Key steps/questions for a communications assessment

  1. Take time to review a wide sampling of all of your church's communications tools/efforts (online, in person/experiences, print, etc.)

  2. Get others' input - both those on your team, others throughout your church or even the community

  3. Consider: Is your church's brand story coming to life through all of your messaging and visual design? Is there consistency? Is there energy? Opportunity for engagement? What updates are needed?

  4. Consider: What updated or new creative approaches or communications tools are gaining momentum in today's culture that your church should be applying? Or what is on the horizon that you want to pursue?

  5. Develop a plan for making updates and changes.


Is it time for a communications assessment or audit at your church? What next step are you considering? What questions do you have? 

We're cheering you on!

Your church wants to engage with many people ... Your staff. Volunteers. Guests. The congregation. Your local community. And many online. 

For a time, you've had a communications plan or some communications tactics in motion at your church.

But time passes. And even the best of plans or tactics grow stale. Sound familiar? 

Culture and technology are always changing. People's habits and preferences are fickle. And your church's mission to help people meet Jesus is of utmost importance.

As a result, as communications leaders (aka as communications champions and innovators), we have to be eager to frequently (at least once a year) assess our church's communications efforts and evolve them.

This frequent auditing leads to refreshed ideas or even brand new ideas for communicating in creative and relevant ways to our target audiences.

To reach new and more people, we must keep pushing the envelope. This allows us to keep vision-casting, aligning, engaging, growing and inspiring. 

Here are questions to consider before your Communications Assessment or Audit ...

These are foundational questions about the priorities at your church which your communications decisions and tools should be based on:

  • What is your church's overall mission, vision and values?

  • Who are you focused to reach (target audiences/personas)? 

  • What is your church's overall brand story and experience?


Key steps/questions for a communications assessment

  1. Take time to review a wide sampling of all of your church's communications tools/efforts (online, in person/experiences, print, etc.)

  2. Get others' input - both those on your team, others throughout your church or even the community

  3. Consider: Is your church's brand story coming to life through all of your messaging and visual design? Is there consistency? Is there energy? Opportunity for engagement? What updates are needed?

  4. Consider: What updated or new creative approaches or communications tools are gaining momentum in today's culture that your church should be applying? Or what is on the horizon that you want to pursue?

  5. Develop a plan for making updates and changes.


Is it time for a communications assessment or audit at your church? What next step are you considering? What questions do you have? 

We're cheering you on!