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Do you have numerous communications or marketing ideas, thoughts or requests swirling around within your leadership team or communications team at your church? You're considering this project or that initiative. This idea has been suggested ... and then something else gets brainstormed ... and then something else. What are you going to communicate or market and why?
Let's get more specific ... maybe your church is launching a communications/marketing effort leading up to Easter or Christmas and you're hoping to build excitement with the congregation and awareness and intrigue in the community. Or maybe your church is launching a new sermon series with a corresponding small group study and you need to get the word out both internally and externally. Or your communications team has been asked to develop a marketing effort to inspire the community and others online and build awareness and connections with your church. And typically, the ideas and requests just keep on coming.

Ready to help everyone on your leadership team, other staff or ministry leaders and your communications team be on the same page? Ready to get organized about the overall strategy as well as the planning and action steps?

You need a marketing or communications plan to support your efforts! A plan will help you spell out what the need or opportunity is - for everyone involved to see and agree to. You can spell out what you hope to achieve and how you will measure it. You'll organize what you are going to work on or create (and why). You'll indicate the people leading and involved, timelines/deadlines, budgets and other related details.

Again, this will help you, your team and your leaders be on the same page about a specific communications or marketing effort. 

How do you build a communications or marketing plan? What are the parts and pieces that make up such a plan?

Need help getting started? Take a look at this outline created by Fishhook. It's a step by step guide to help you map out your next marketing plan. 

Download it below!