Vale church talks about creating their tagline in this episode of Communicate Church - A Fishhook Podcast.
Are you looking for a simple way to help your church communicate who they are that goes beyond your name or logo? On this episode of Communicate Church: Vale Church tells us the importance of creating a tagline that not only speaks to who you want to be as a church, but also propels you toward accomplishing your vision.
In the past two years, Vale Church has moved locations, doubled in size and undergone a drastic change in vision. This led them to take an intense look at who they are and who they want to be. Along with a change in internal systems and external ministries, Vale decided they needed a new brand strategy that spoke to who they were becoming.
This included the creation of a tagline that could help focus and drive the shift in vision they were experiencing.
Their lead pastor, Ted Max, sat down with Fishhook's Even McBroom to talk about creating Vale's tagline. Ted goes into detail about why the church felt they needed a tagline, the team they assembled and the process they went through to make sure their tagline was fresh, creative and indicative of where they wanted to go and who they wanted to be.
On this episode of Communicate Church: Hear Ted's thoughts on the importance of creating a tagline that not only speaks to who you want to be as a church, but also propels you toward accomplishing your vision.
