Having to deal with the rapidly changing world of technology can throw a wrench into a communications strategy. But, we also see the ease of engagement changing technology can bring if it is used well.
Have you ever thought about how quickly technology changes? It’s hard not to think about in a world with terms like iOS7 floating around.
My husband and I have been married for a year now, and the other day we were cleaning out our desk at home (which got more cluttered in a year than we expected!). We came across some old iPhones in one of the drawers. Immediately, we began laughing at what looked like a pre-historic way of communicating - and it was an iPhone! How could an iPhone, even the original, look so dated?
The answer is because even in the past five years since the very first iPhone came out, technology has changed dramatically. And if how the device looks has changed that drastically, you can imagine what has happened to the technology powering it.
To put it in perspective, let’s compare the technology of the mobile app to the internet. In 1990 the World Wide Web was born. It took 10 years to develop 500,000 websites - something the iTunes App Store did in just two years. From its birth in 2008, the iTunes App Store grew to 500,000 apps by 2010. This began the rapid shift to mobile.
So what does this mean for you, the church communicator?
If you currently have an app, or are developing one, it may mean that the technology your church used or is using is already out of date.
If you don’t have an app, it may mean that your website is great for minimal engagement but is lacking the technology to provide your congregation with productive weekday engagement.
Wherever you are on the spectrum, the ever-changing and expanding mobile technology is effecting you.
Recently, we began a relationship with BlueBridge Digital. BlueBridge was born from the belief that there needed to be an easier, smarter way for organizations and communities to harness the power of the mobile revolution. By developing mobile apps, they use technology to solve some of the complex challenges communicators face when attempting to engage with their audience on a daily basis.
We understand how difficult it is being a communicator today. Having to deal with the rapidly changing world of technology can throw a wrench into a communications strategy. But, we also see the ease of engagement changing technology can bring if it is used well.
How is the shift to mobile impacting your church or organization? What changes with your communications strategy are you making as a result? We'd love to hear!
Statistics thanks to BlueBridge Digital