Creating websites with your user in mind is so important.

 
Your website should be the hub of timely and interactive information. It's where all your communications tools push people for more and accurate information. And it's where you drive people to explore their next step when they are ready.
 
But do you know what your website visitors (or users) actually want from your website? Do you know how they are interacting with it? Do you track your website's analytics and know how to interpret the reports, so you know what's working/what's not and can make changes?
 
The work on a website never ends, and these are the kind of questions to ask as you continually assess your website and seek to improve the experience for your users.
 
Here's another question: Do you have a user-first website? You may be wondering what we mean by that and how it's different from a "business-first" website.
 
A "user-first" website will prioritize the needs of its users over the desires of the organization. For example, a business may want to use their site primarily to sell widgets, but a customer may need to use the site to contact support or view their order history. Of course, business needs must be met as well, but a good site will cater to its various audiences' needs and make sure they are met quickly and intuitively.
 
Why do we care about user-first websites? Since most of our clients are churches, we want to make sure their websites are helping meet a very important goal: bringing people into a relationship with Jesus Christ. If fancy bells and whistles, event calendars or podcasts are cluttering or confusing the church's core message, then we're not putting the "user" first.
 
We'd love to get your feedback on this important topic! Many of the sites we build use very similar core language and functionality - sermons, events, blog, staff, service times. We would love to a) affirm that we're providing the right tools and using the right language and/or b) discover new needs we're overlooking or new ways to meet those needs. Give us your feedback in the brief survey below. 
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