Learn

Let’s start with the basics: video, audio, lighting, editing.

My favorite internet vlogger, Casey Neistat, said recently in one of his videos, "Human beings used to carve pictures into walls of caves ... Hieroglyphics were how they shared their perspectives and ideas. Pencil and paper works really well. My weapon of choice is a camera and a computer."

I would tell you how big of a deal videos are in today's world, but I think you already know. When you're making a video, the most important thing to have is a story or an idea. Stories impact lives. Videos are a medium to share those stories. You don't always need the most expensive Canon camera on the shelf. The purpose of all the equipment and gear is to tell the story better.

To start, you need a camera, something to keep it steady, a way to record audio, lights so people can see what's going on and a computer or a way to put it all together.

The Camera

A big "must-have" is a camera to record with. Start with whatever you've got! There's a very high chance that if you don't have an iPhone in your back pocket, someone within 100 feet of you does. The crazy thing about it being 2016 is that you can shoot HD Video on your iPhone. If you're fortunate enough to have the budget, Canon makes some great DSLR cameras that will get the job done beautifully without requiring a second mortgage.

The Tripod

When it comes to keeping your camera steady, a table will work, but a tripod is ideal. There are several tips I could throw out on how to shoot steady video, but with a tripod, you don't have to worry about having the unwavering hands of a brain surgeon. Don't get caught up in putting all your eggs into this basket though. An inexpensive tripod will do almost the exact same thing as a $300 one. Even cheap tripods come with a small level and legs to adjust the height. (Make sure you use them!)

The Audio

Once you're all set up and ready to roll, you need to make sure you can hear what you're recording. If you can, record interviews with a lavalier mic or a boom. Zoom makes handheld recording devices that can make your audio crisp and clear for a low price.

If you're sticking with your trusty iPhone, do your best to control the environment you're recording in. Find a quiet room away from traffic, both cars and foot traffic. Be sure to listen for things like air conditioning that tends to kick on at the worst time and create a buzz in the background. Position your subject close to the mic, and watch your finger! Mine tends to go right over the microphone, ruining many funny home movies.

The Lighting

Once you have your camera and your sound, you need your lights before anyone yells "ACTION!" There are some cheap solutions that you can MacGyver if you're good at searching Google. There are also great kits on Amazon for beginners all the way to pro cinematographers. I'd recommend starting with a softbox or two and getting your hands on a reflector if at all possible.

If you're using an iPhone, you need to use natural light to your advantage. Never position your subject right in front of a window because your phone will focus on the window, and the person will become too dark. Instead, have them stand across from one and use that sunlight to bring out their pearly whites. (Just ask any experienced selfie taker.)

The Editing

Once you have your footage and sound and you're looking good, it's time to put it all together. I think editing is where the story can truly be told. If you have a Mac, you can go into your Applications and easily edit in iMovie. PCs have something similar called Windows Movie Maker. If you want something more advanced, I recommend Adobe Premiere and the whole Adobe Suite.

Also, it's not the best solution, but in case of emergency, Youtube now has a video editor that lets you trim clips, make lighting adjustments and reduce shakiness in videos. If you’re using an iPhone, you could even download an app that lets you do basic editing right there in your hand.

All of these things should help get your story across without breaking the bank. Don't be afraid to be creative and try out new techniques.

Don't have the budget for this but still want to produce awesome videos? Have no fear ... the iPhone is here!