What our team at INBOUND 2016 is most excited about.

This week, like years past, part of our team is at the INBOUND 2016 Conference in Boston! INBOUND is bringing together 19,000+ marketers to network and learn about cutting-edge marketing practices and technologies. Each year we attend, we hope we leave feeling inspired. Not only do we want to be more strategic at Fishhook, but we want to learn how we can help the Church adapt to new ways of reaching people for Christ. This year, we sent Evan McBroom, Shayla Kenworthy and Leah Norton to represent our team. Here is what they are most excited for: 

Evan
  • For the Church – I'm always excited to see what is happening at the leading edge in marketplace communications and see how we can leverage emerging tactics for the local Church and Christ-centered nonprofits. How can we best help our clients reach their goals?
  • For Fishhook – I’m leaning mostly into sessions that focus on agency or personal leadership development. How can I be the best I can be for our team?
  • For both – This conference is presented in a blend of pop culture and emerging corporate culture. This is not a church conference, so it’s an annual pulse check on what’s happening outside of the church world. I think this is a good reality check for me as a leader and someone who wants to help church leaders communicate effectively to unchurched people who are living life outside of church culture.

Leah

  • This time away is such a gift! It’s great to consider what our churches can learn from what top marketers around the world are doing.
  • And, there is so much for us to learn at Fishhook as well. This conference offers great vision to drive strategy and tactics as well.

Shayla

  • I'm excited as a leader at Fishhook to retreat for a few days to refocus and be energized for what God has for us in the future.
  • I’m ready to learn what big companies are doing in the marketing world and bring it back to the local Church.
  • I’m excited to meet and connect with people doing similar work and to process through what we’re learning together.

We can't wait to see what inspiration these three Fishhookers bring back and to share that inspiration with you! Look for a future post about what we learned from the conference!