See how our friends at Aspen use the tiered communication concept as it applies to the "Front Door Experience."
Our Fishhook team preaches a simple and proven strategy known as “tiered communications.” In short, it’s the concept that in every communication vehicle, churches should allocate space so messages that closely align with your church strategy/priorities get the main space. Main messages are top tier. Secondary messages appear less front and center. Third and fourth tier messages are placed deeper in, or get distributed outside of the main newsletter, homepage or eNews.
Our friend Jed Davis at Aspen Group recently showed how this same concept applies to a church's facility. What a simple approach to communicate clearly to your guests and your congregation! Read Jed's blog by following the link below.
Written by Evan McBroom
Founding Partner