What you can learn from Eastern Star Church's communications growth and how your team can grow, too.
We sat down with Executive Pastor Anthony Murdock to explore how Eastern Star Church, located on 30th Street in Indianapolis, rapidly grew their team and really upped communications efforts in response to some pretty aggressive goals.
A few years ago, Senior Pastor Jeffrey A. Johnson, Sr. felt a stirring to make sure that the church remained on the leading edge of being able to get the gospel out to everyone in the most efficient manner. So, they did an assessment on how they were doing at reaching people outside of Indianapolis. They also wanted to make sure they were connecting with the millennial generation. Their goal was "to be relevant and real."
When we started our work with them, they had one person focusing on communications. They were getting good communications materials out, but to reach some of their bigger goals and to adapt to the changing seasons, they needed to transition to a more structured team.
They now have nine people on their communications team.
Listen to this episode to hear more about:
- How they've staffed their team
- How they hire the right people for the right positions
- How they changed their budget to accomodate a bigger staff
- Advice for how to plan if you think you need to add to your communications team
- Where they place their communications leader in the structure of their staff
- The results they've seen since adding to their communications team
Resources
- DIY Brand Identity Audit
One of the things Pastor Murdock talked about was having a consistent message. Use our DIY Brand Identity Audit to determine if your church communications materials are staying on message
- Communications Director Job Description Template
- Online Communications Coordinator Job Description
