Aimee Cottle first joined our team when she was 23 years old. At the time, we were growing our marketing and digital ministry services, and Aimee stepped in with curiosity, creativity and an energy that was contagious. She brought heart to our team along with her skills, ideas and a genuine desire to serve churches well and help people connect with them to know the hope of Christ.
Over the next nine years, Aimee grew with us. Together, we built the team, had a blast serving churches and ministries, and learned so much in every area of our lives.
Then came a hard and holy transition.
After nine years, Aimee sensed a calling away from Fishhook. There was some confusion and grief in the change (for all of us), but also trust. With open hands, we blessed one another and entrusted the next season to God - believing that sometimes He asks you to let go, even when the work is good and the relationships are deep.
Aimee was away from Fishhook for about two and a half years. During that time, her faith deepened, her family grew, and she gained valuable professional experience in new roles. God was at work - forming, stretching and preparing her, and he was at work in us as well.
God began to stir something new. Aimee felt a growing pull back to Fishhook. She wondered if there might be a place for her again. And we were continuing to think of her as well. Through prayer, conversations, and careful discernment, it became clear - to Aimee, to Shayla Kenworthy and to me - that this wasn’t nostalgia or convenience. It was calling.
In January 2025, Aimee rejoined Fishhook - this time as an Account Director with our team, stepping into a role centered on relationships, strategy and leading our communications work with churches and ministries. This past year has been one of getting reacquainted and rebuilding. Together, we’ve seen culture strengthened, trust deepened, and fruit from faithful work once again.
Aimee - thank you!
Thank you for your first nine years at Fishhook.
Thank you for the obedience and courage to step away.
Thank you for the growth that happened.
And thank you for this past year - for your openness, learning, wonderful work, and deep care for our team and the churches we serve.
Today, we celebrate 10 years (9+1) with you. We're so grateful for you! And for this journey and your longevity and commitment to our mission and team.
As we look ahead, we know God is at work. You see it. We see it. And we continue to trust Him, day by day, as we move forward.
To our friends who are church/ministry communications leaders and pastors: Aimee’s story is a reminder that seasons matter. Callings can change. Paths may diverge and even come back together. The Holy Spirit often works in ways that require patience, humility and openness to God and to one another.
It's not easy to trust Him in the different seasons of life and ministry. Yet if we're willing to walk the paths that He has for us, there is growth for us and glory for Him!
At Fishhook, we're deeply grateful, and we're praying for what God might be developing in you and through you.
Thank you again, Aimee! Happy 10 years!