Church leader, Christmas is coming. And while your work calendar might already be packed with all of the planning meetings, we encourage you not to overlook your Christmas communication strategy. It has the potential to make deep spiritual impact if you speak to the right hearts in the right ways!
Because here’s the thing ... your church doesn’t have just one audience. You have faithful regulars, Christmas service guests, skeptical seekers, tired parents, questioning teens and more. Each of them walks through the doors of your building or lands on the homepage of your website with a wide mix of questions, needs and expectations. So, how do you shape your message to resonate with all of them?
What is the unshakable truth you want everyone to hear this Christmas? For many churches, it’s the invitation to abide with Christ.
In a noisy, hurried, over-scheduled season, this may be the message people long for the most. When you anchor your communications to this theme, it becomes the common thread that speaks meaningfully to a wide range of people.
Instead of defaulting to a one-size-fits-all approach, ask yourself:
Make next steps easy to find!
A regular should feel confident about how to invite a friend. A first-time guest shouldn’t have to guess about how or when to come back. A seeker should be able to explore more without pressure or confusion.
It's not about making things louder or flashier. It's about creating clear, thoughtful pathways so each person feels seen, welcomed and gently invited toward Jesus.
The beauty of the Christmas season is that it draws people in from every walk of life. Let’s make sure our messaging reflects that!
And as we help others move toward Christ, may we also pause to abide with Him ourselves.
Want help clarifying your Christmas communications? Let’s chat!