Every field has its own language and terminology to go along with it, whether we realize it or not. Sports bring us terms like, “goaltending” and “offsides”. Government throws around words such as, “legislature” and “filibuster”.
And the medical world will pepper us with phrases such as, “intravenous” or “sutures” ... let’s try and avoid those last ones if we can.
Now, we may be able to infer what some of these terms mean, but it would be difficult to fully understand without the help of someone from the inside. We often need someone to teach us the language in a simple, relatable way so we can understand without years of schooling or watching ESPN and C-SPAN 24/7.
And that’s what Fishhook is here for!
Today, we’re unpacking some common digital analytics terms you might hear and what you need to understand about them to have good conversations..
So, without further ado, let’s start defining some terminology!
Here are some common terms in web analytics and what they mean.
Social media has its own terminology as well! Let’s dive into some important ones.
Hopefully this quick guide empowers you in any digital analytics conversation. While you don’t need to be an expert to ask good questions and have good conversations, an understanding of the language can certainly help!
While these terms and analytics can seem un-churchy, they exist to reflect your people’s activity and engagement online. So, it’s important to know what’s working and what isn’t so you can meet them where they are!
Now that you've got the basics down, check out this article on social media strategy. Data helps inform an effective strategy, so let's use our time and resources wisely!