At our February Roundtable, we chose one lucky attendee, The Ridge (Columbus, Ind.), to receive an on-the-spot Facebook ad that we created together. Over the following month we monitored the ad to track the ROI for the $50 investment.
Over 30 days:
This means that 58 people, likely with no association to the church, clicked on the ad and visited theridge.org. For $50, that's a pretty good ROI. Imagine the cost of mailing 91,327 postcards!