How to Encourage and Engage with People This Fall

Last week, we talked about Preparing for Fall Ministry with People-First Planning.

Once your fall ministry plans are people-first, your next step is this: Communicate with that same heart. Focused on your people and having empathy for and with them first. 

We live in a world where inboxes are full, schedules are maxed out, and people are weary. If we want people to lean in and engage with us, our communication must reflect the character of Christ: compassionate, encouraging and invitational.

This fall, let’s communicate in a way that helps people feel seen - and moves them toward community, purpose and peace in Jesus.

1. Encourage First

Before you invite someone to do something, take a moment to see them.

• “We know this season can be stressful ..."
• “You might be feeling anxious or unsure as the fall begins ..."
• “Whether you're stepping back into routine or still finding your footing, you're not alone ..."

Ahead of offering programs - your church is spotlighting the peace, encouragement and support we can have in Jesus and with others.

2. Tell Stories That Inspire

Stories help make your ministry personal and cast vision for how people can be seen and understood, engage and grow in their faith and with others.

• A concerned parent who found weekly encouragement in a small group.
• A hesitant teen who found belonging through your Student Ministry.
• A volunteer who rediscovered purpose while serving others.
• Someone who experienced healing through a recovery group.
• A family who felt less alone because of your church's hospitality.

When you tell stories like these, people can see themselves and consider taking a similar next step.

3. Invite People to What Matters Most

This isn't about promoting events or getting the word out about what's happening at your church. There is some of that (promotions) ... but even more, you’re inviting people to take a step toward community, purpose and peace in Christ and with others.

• Find community: "Join a group this fall for honest sharing, studying God’s Word and prayer."
• Discover purpose: "You don’t have to do more. Do what matters. Worship with us to find strength before a new week begins." Or, "Serve with us to have a meaningful memory with your kids. Help them see what matters most."
• Experience peace: "We’re reading Philippians together this fall - because joy is possible in the midst of our messy lives and world."

This is people-first communications.

Thinking of your audiences. Their situations and needs. Then communicating to encourage and inspire them, to invite them, and yes - also to promote your programs and events which will help them connect and grow.

What would you add to this list?

Reach out and let us know ... we'd love to hear!