We once spoke with a potential client, let's call her Maggie. Maggie, a gifted communications team volunteer, contacted us because her church’s leadership team determined that getting a new website was a top priority. Our team looked up the site and quickly discovered that she and her leaders were wise. If they hoped to reach people in today’s culture, then they definitely needed a better online presence.
But, as we took time to get to know them, we discovered that, like so many organizations, their communications issues went much deeper than any new website could fix.
So before you start a website project, make sure you’re not just doing it to cover up a bigger problem. In Maggie's case, a new website would likely just give them a prettier version of their poorly organized and poorly presented information and cause more tension for the church behind the scenes.
Here are 10 questions to help determine if a new website is the answer:
What are some of the underlying issues your church is dealing with right now? If you feel like it's definitely time for a new site, message me and I’ll send you some tips on how to make sure it’s built for ministry and not just marketing!