Greg Enstrom, senior minister delivered the most compelling sermon I've heard in support of a church implementing a social media strategy. He declared, "Today we can not reach the present generation without communicating a clear and consistent message of the transforming power of God's love in Christ Jesus without a social media presence."
Are you a church communicator or pastor? If so, even if you have a solid social media presence, this is 16 minutes of required listening: "3... 2... 1..."