What drives the communications efforts at your church? I hope you were quick to answer: "our vision!" or "our church's strategic priorities!"
But if we're keeping it real, many churches find it challenging to keep vision and strategic priorities front and center. Instead, many church events, ministry opportunities, and random updates or requests (that might be the pet project of a church leader) often fill and overload a church's primary communications efforts and outlets.
Helping church members, newcomers and others know what are the MOST important priorities and suggested next steps can be unclear and easily missed. Vision-led communications (a.k.a. tiered communications) is a must for any church that wants to communicate compelling stories and messages that will move people to connect and interact.
So what is tiered communications? It's a strategic decision-making process that allows your church leaders and communications team to - based on the church's vision and strategic priorities - determine what gets top-level attention. Vision-related messaging is communicated to the most people in the most creative and compelling ways so that people can be inspired to take an important next step in their faith journey. Other items that don't align directly with the church's vision and strategic priorities are still communicated - but to appropriate and targeted audiences through other communications tools.
So do your church leaders and communications team need a new (or renewed) focus on vision-led communications? Consider these five questions:
Interested in learning more about vision-led communications? Click below to download the Tiered Communications Planning Worksheet.