Have you heard about Hotjar? It’s a new website analytics tool that works on most web platforms – WordPress, HubSpot, Ekklesia360 and more – and can be used to understand how your web and mobile site visitors interact with content on your pages.
You may be thinking, “I’m already using an analytics platform.” That is great! Keep it up! But I would recommend using Hotjar in addition to other analytics platforms. For example, Google Analytics gives great high-level analytics and some more specific analytics, which is good for making strategic decisions for the website as a whole. However, it doesn't quite get into the specifics of how visitors (or users) are interacting with your pages.
Hotjar, on the other hand, is better suited for determining how a user interacts with specific pages, so you can make adjustments to your content and website organization based on:
In working with Hotjar, I’ve discovered two of my favorite features. I like the Click Heat Map because it gives you rich information about user behavior at a quick glance. It's easy to find out if users are actually clicking where they “should” be clicking and also gives some valuable data regarding elements that should be made into clickable links because the user intuitively believes they are clickable.
I also like the Scroll Heat Map because it is clear how many users are getting to certain blocks of content on the page. For instance, if someone says that the most important element on the homepage is the most recent sermon, but Hotjar shows that it is in an area only viewed by 15% of the website’s users, the church is able to make better decisions regarding what content is located in what position on the pages.
I think the potential of Hotjar is huge. Here are three ways that the Church could and should use Hotjar: