We often get asked the question, "how do we know if we need a new logo?"
Many times, conversations around logos start because a committee or pastor decides they don’t like it anymore. While this isn't a good enough reason to change, it is important to take note when you notice people saying they don’t like it. Sometimes their distaste is an indicator of the real, underlying reasons your logo might need to change.
Here's what to listen for:
A logo is the foundation for your church’s entire visual identity. It’s important that it reflects the character of your organization and communicates who you are. At Fishhook, we also think your logo should be something you and your church get excited about!
When you make a change to your logo, you’re saying “our identity is different.” This could be a “we have new clothes, but are still the same on the inside” sort of different. It could also be a “the life of our organization is radically changing” sort of different.
Four signs that you might need a totally new logo or brand:
Signs that your logo may need just a slight update:
If you do decide to move forward with a new logo, know that it won't suddenly solve all your communication problems. A logo is not the full summation of what your church is. It’s a symbol. It’s one important, but still small, piece of the other ways you present yourself.
A logo is just the beginning!