I know it might feel like you just wrapped up Christmas, tossed out the leftover cookies and put the candles in storage. But Lent and Easter are just around the corner, and if you're planning for it already … well done!
As you look toward the 2026 Easter season, you can begin planning now to reach people (especially those far from Jesus) in a meaningful way this year. And we’re unpacking three big cultural realities your church should keep in mind as well as some practical encouragement for your church’s outreach opportunities.
These days, people are open to exploring spiritual things. They’re asking big questions about meaning, identity and purpose. But trust in organized religion continues to decline, especially among Gen Z and Millennials.
So what does that mean for your Easter planning? How can you adjust accordingly while still embracing your church’s distinct story?
Be Real
Focus less on tradition and more on authenticity and hope. People are craving what’s true and real. May your church be a leading example of genuine community and hopefulness!
Tell Stories
Highlight real-life stories of how Jesus is changing lives in your church. People connect most with, you guessed it, people! When someone can see parts of themself in another person’s story, they connect on a deeper level.
You might be tired of hearing us talk about this … but it’s so important. Hopefully this inspires you: “What happens when we don't share stories?”
Remove the Jargon
Avoid insider language and messaging that is confusing. Remember, communication is meant to bridge gaps and not build barriers. Take any and all guess work out for your audiences and keep in mind those who are unfamiliar with your church.
Focus on Clarity
Make your next steps relational and clear. Don’t just invite them to “come back next Sunday.” Instead, be specific, clear and kind! Maybe this looks like inviting them to “grab coffee with us out in the lobby after service.”
Let’s face it, your community is juggling way too much. Work stress, family dynamics and at least one group text they’re definitely muting or a social media thread that has them riled up.
Life is full and moving fast for a lot of people! So when someone sees you promoting Easter … make it worth their attention. Here are three ways to do just that:
You’re not just reaching the never-churched individuals … you’re reaching people who walked away, got hurt or drifted from the church. And these types of people might be wondering if they’re still welcome.
What better time of year than Easter to show others that the church still has room for them! How can you do this?
Practice Hospitality
Create Easter experiences that are welcoming to people who are seeking, people who may be doubting and people who are wandering.
Assume Spiritual Curiosity
Anticipate it and plan to minister to these types of people well! People have questions – may the church be a place for them to feel welcomed with their question-asking.
Follow Up and Follow Through
Offer intentional follow-ups that help with these groups of people. Maybe a “Q&A Sunday,” a short-term discussion group or even a casual post-Easter hangout to talk about faith and ask questions in a safe space.
And remember … You don’t have to “win them back.” Just create space for them to see Jesus again … or maybe for the first time.
2026 is not the year for polish. This is the year for presence, clarity and compassion. For remembering that the gospel is good news for real people living real lives.
You don’t have to do more. You just need to make what you do meaningful and intentional.
And we’re cheering you on every step of the way. You got this! Want help crafting your church’s Easter messaging or creating a communications strategy that cuts through the noise? Let’s chat!