You want to have a clear, compelling identity that makes communication tools stand out and be remembered. It’s important that your tools look like they belong to the same family and are quickly identifiable as your church or organization.
Implementing a strong brand presence brings consistency and visual strength to your communications as well as reduces visual clutter. Strong brands (think The Red Cross or Target) have distinct logos and colors that make them instantly identifiable and memorable.
During Fishhook's branding process with churches and faith-based nonprofits, we affirm what messages they want to share with their community based on their vision/priorities and how they hope to connect with those in the area. With that information, we develop the brand, introducing a distinct graphic symbol, tagline, typefaces and colors that represent the heartbeat of the church or organizaiton.
Brand launch time can also be a great time of momentum and action. Newly branded communications tools and other items (T-shirts, hats, mugs, water bottles, decals, etc.) can be used to build awareness and strike up conversation with family, friends and neighbors.
Here are a few additional resources about branding: