Welcome Home Haiti came to us with a vision to tell their ministry’s story in a simple and compelling way in order to connect people to the heart of the ministry and move more people to get involved (through financial support, traveling to Haiti to help, etc.). We partnered with them to create a new brand and identity as well as craft a mission statement and elevator speech. We designed two PowerPoint presentations when sharing the ministry with potential donors, business cards and an information card as well as their Visual Identity Guide and branding launch plan.
The majority of our clients are churches, so it was fun to work on a nonprofit organization's brand, plus we were thrilled to partner with a ministry doing great work in Haiti - building homes, bringing people to Christ and empowering them. If only there was a field trip to Haiti as part of the project!
Typically for our Branding Discovery meetings, we travel to the client, but in this case, they came to us. They were all in - about 10 of their board members and volunteers traveled to Indianapolis, and we hosted them at our office. We had a great time leading them through Discovery questions and hearing each person's heart for the ministry. They were all game for our Discovery activities, from drawing pictures to sharing stories. It was clear to us from day one how deeply they care for the people they're serving in Haiti and how much their own lives have been changed by being a part of this ministry.