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Easter is a beautiful time of celebration. It's a day for us to take a moment and recognize the most important gift we've ever been given. A gift of redemption, a resurrection from death, the hope of a new future!
And as much as you hold fast to these truths, Easter can also be one of the most stressful times of the year for a church staff. Between anticipating extra guests, setting up for special events throughout the week and making sure all of your communications materials are set and ready to go, it's easy to feel overwhelmed and underprepared.
This Easter Marketing Guide will help you stay organized and make a plan that's ministry-focused!
The Easter Marketing Guide will help you:
Ready? Let's go!
As a church communicator, you have a very important job in helping to plan, promote and execute for Easter each year. Without a game plan, Easter services and events could feel overwhelming. We want to help you feel good about where you’re headed so you can find renewed life in the remembrance of Christ’s resurrection this year. So, our Fishhook team has created an Easter communications checklist just for you!
You can download the full checklist here, but here's a preview of the timeline:
Picture this. Easter is right around the corner. Your team is busy finalizing service times, preparing atrium decorations, tweaking the Easter landing page on your website and recruiting volunteers to welcome new and regular attendees galore. It’s crazy, it’s exciting, it’s what we live for in the Church world. Then you remember, what are we going to do with social media? If the rest of the church is preparing to usher in a momentous celebration, shouldn’t our social media reflect that as well? The short answer: yes. But how?
Let’s start with the big picture. It’s important we remember our social media feed in the grand scheme of Easter because it’s not just a marketing tool, it’s a ministry tool. A tool that can not only help you invite people on Sunday but also serve as the starting point to a relationship with your church.
This Easter, remember that you have three huge opportunities with your social media:
Before you post, use these three steps to make sure you’re getting the most out of your social media:
To get you started, here is a list of content ideas/tips:
Maybe you've already made an Easter plan. Maybe you're thinking ... man, I should've made an Easter plan. Either way, this worksheet will help you document your strategy to keep your communication focused on the people you are trying to reach.
Your Easter Marketing Plan should include:
Download the free Easter Marketing Plan Worksheet and get space to add info for all the above sections as well as a place to jot down notes or other creative ideas!
Dear Dedicated Church and Ministry Leaders,
What is on your heart today? Do you even have time to assess how you are feeling, or how you are doing, in this busy season? Easter is less than six weeks away after all. Can you believe it?
Our lists are long as we feel called to lead, serve others and quite candidly - to get things done. We care so much. The need is great. And it's easy to fall into the trap of thinking it's dependent on us. God is depending on us. Others are depending on us. We're that important and central to it all.
But we're not. Plain and simple.
Yet in my humanness, I can get quite busy and occupied putting myself on the throne of my own life. (Anyone else?) My self-talk goes something like this: "You need to figure this out. Lead better. Do more. You can do this. Come on."
But I can't ... and I'm not supposed to. God doesn't need me! He invites me into His purposes and works through me ... but he isn't dependent on me. And He's not dependent on you either.
Instead, as you know, it's the very opposite ... we need Him. Desperately. Everyday and in every way. I think this Lenten and Easter season can be a sacred time to surrender ourselves anew.
To ask ourselves: What are we called to first? It's not our to-do lists, the validation of a busy schedule or our pride.
It's closeness with Christ. Everything else is second. Everything. (Even our incredible ministry work!)
So I have a challenge for the coming weeks, and I hope you’ll join me in this. Instead of over-working to get more things crossed off our lists ... I'm purposefully looking for ways to pray, worship and surrender more.
I'm striving to give the first part of every day to God. Then, my prayer is that my other priorities and responsibilities each day will flow from that. And that Christ's purposes will be accomplished each day in my life - especially when, from a human perspective, I may have a little less time to give to my work.
Will you join me?
Leading and caring for a team is a great privilege and it comes with significant responsibility. I think of this verse: "To whom much is given, much will be required." - Luke 12:48.
As we are in the Lenten/Easter season, caring for the individuals on our teams is significant because we want to help people grow closer to Christ in the midst of their work, ministry and lives (especially at this time of year).
Here are a few suggestions for leaders to help our teams grow closer to Christ this Easter.
In addition - I believe these questions are vital to ask and encourage:
As the leader, ask these or similar questions of your team, discuss the answers with them (one on one, over a favorite hot beverage is ideal!), and pray together for God's guidance throughout this Lenten and Easter season.
So, now what?
You planned for and welcomed new guests at your church for Easter events and services. You have amazing stories to share and I’m sure a few things you can laugh at now that you’ve moved through it.
But how are you planning to connect with your guests now that the calendar has moved past Easter? Because the goal shouldn’t just be to get newcomers to your church, but to engage with them so they continue growing closer to Christ.
How are you planning on celebrating with your team and encouraging them with ministry stories?
Being intentional about this follow-up planning will set your team up for success.
How we follow up with our guests is just as important as how we prepare for them. Creating intentional processes and plans beforehand helps us not drop this important ball. We want our guests to take a next step and we have to let them know how they can do that in very simple and inviting ways.
Here are a few practical next steps you can take when following up with your first-time guests:
Just because Easter is over doesn’t mean you don’t have an important message to share. The church continues to and will always have the most important message that everyone needs to hear - the hope of Christ! So think about how you will continue to share meaningful content online and with your congregation.
Here are a few suggestions that you could run with:
It’s important to pause and reflect with your team after you’ve run hard! A church will cultivate what it celebrates. So celebrate the amazing ministry moments you experienced through the Lent and Easter season.
You can use these steps after any ministry initiative you walk through. Maybe a special sermon series, fall kick off, community events or the Christmas season. It’s always important to follow up and celebrate because ministry is hard, but so very worth it.
If you’re feeling overwhelmed or need more support this Easter, our Fishhook team would love to help! Fishhook can strategically plan and develop your Easter campaign, branding/visuals and related content needs for these important efforts. We want to help you take the pressure off. Contact us by March 25th to get help with your Easter campaign!