The Challenge:
When we started the project, Renovation was in the middle of rebranding and adding a new campus to their church family. The new website needed to express their new brand identity and launch with the infrastructure to support a multi-campus ministry that didn’t fully exist yet.
Goals:
- Create a digital space that helps the Renovation community build relationships and grow deeper in their faith.
- Build a visual world for Renovation to better express its identity and connect with young families in their area.
- Accommodate the complexities of adding a new campus to the Renovation family.
Solution:
We created mood boards to establish a new, fuller system of expression for the Renovation brand, beyond just the logo. Renovation's mission was also translated into a more direct and invitational message for guests. We developed several iterations of the navigation system and sermon components in order to give special care given to the multi-campus experience.
