April 3, 2017
36: The Ins and Outs of Growing a Communications Team - Eastern Star Church
What you can learn from Eastern Star Church's communications growth.
We sat down with Executive Pastor Anthony Murdock to explore how Eastern Star Church rapidly grew their team and really upped communications efforts in response to some pretty aggressive goals.
A few years ago, Senior Pastor Jeffrey A. Johnson, Sr. felt a stirring to make sure that Eastern Star Church remained on the leading edge of being able to get the gospel out to everyone in the most efficient manner. So, they did an assessment on how they were doing at reaching people outside of Indianapolis. They also wanted to make sure they were connecting with the millennial generation. Their goal was "to be relevant and real."
When we started our relationship with Eastern Star Church they had one person focusing on communications. They were getting good communications materials out, but to reach some of their bigger goals and to adapt to the changing seasons, they needed to transition.
They now have nine people on their communications team.
Listen to this episode to hear:
How they've staffed their team
How they hire the right people for the right positions
How they changed their budget to accomodate a bigger staff
Advice for how to plan if you think you need to add to your communications team
Where they place their communications leader in the structure of their staff
The results they've seen since adding to their communications team
DIY Brand Identity Audit One of the things Pastor Murdock talked about was having a consistent message. Use our DIY Brand Identity Audit to determine if your church communications materials are staying on message