Goal/Mission:
To create a site that becomes a hub for their ministry, pointing people to Jesus and helping them connect to the friendly, casual people of Coastal.
Audience :
- Young families with kids
- A focus on multi-generational mentoring
- Military families in the area
Brand Traits
- Devoted
- Genuine
- Casual
- Enthusiastic
Messaging:
Welcome, we’re glad you’re here. As you plan your visit to Coastal, know that we have been planning for you. We have a casual atmosphere and speak to the real life issues you and your family face everyday.