Goal/Mission: 

To create a site that becomes a hub for their ministry, pointing people to Jesus and helping them connect to the friendly, casual people of Coastal. 

Audience :

• Young families with kids
• A focus on multi-generational mentoring
• Military families in the area

Brand Traits 

• Devoted
• Genuine 
• Casual 
• Enthusiastic 

Messaging: 

Welcome, we’re glad you’re here. As you plan your visit to Coastal, know that we have been planning for you. We have a casual atmosphere and speak to the real life issues you and your family face everyday.