Now’s a great time of year for a quick digital refresh. With Easter less than a month away, we’re expecting increased traffic across your church’s website and social media platforms.
We encourage you to take 15-20 minutes to refresh a few key moments along your digital user journey. Let’s help guests easily find the information they need to worship alongside you this Easter Sunday!
#1 - Pinned Social Media Content
Make sure your Easter invitation is front and center. Pin your Easter invitation post to the top of your Facebook page and Instagram feed.
- On Instagram, remove outdated pinned posts. Prioritize Easter promotions in the coming weeks. If you already have three pinned posts, make room for your Easter invitation.
- On Facebook, you can create a Facebook event (we recommend one event per campus with multiple service times listed within the single event). Then, you can pin the event to the top of your Facebook page.
#2 - Instagram and Facebook Stories
Use social media stories to consistently extend invitations leading up to Easter.
Post an Easter promo graphic to Instagram Stories weekly, between now and Easter. Make sure this graphic includes date(s), service time(s) and your church’s website where people can learn more.
Now’s a great time to confirm that your Facebook and Instagram profiles are linked. Then, share the same story from Instagram stories to Facebook stories.
Before or after publishing the Easter invitation to stories, include a slide that encourages people to invite others. Here’s some sample messaging you can use:
- Screenshot and text this to someone you’d love to invite to Easter.
- Share this post directly with someone on Instagram you want to invite to join you at church on Easter.
- Include a link to your Easter landing page whenever possible.
- Create an “Easter” Highlight on Instagram to capture all Easter-related Stories (events, invitations, activities, etc.).
#3 - Instagram Bio
Make sure your church homepage is linked in your Instagram bio. Also, add a link to your Easter landing page to your Instagram link in bio. (And, be sure to set a reminder for yourself to remove it after Easter!)
Doing this can help new visitors quickly find what they’re looking for, creating a smooth digital journey. Relevant, pertinent links maximize seasonal traffic and help you steward increased attention.
#4 - Easter Landing Page
Take a quick look at your Easter landing page to ensure it’s optimized for guests. How can you accomplish that? Write with your ideal first-time guest in mind!
Avoid insider language that new visitors may not understand. Extend an invitation that is clear, making sure service times and addresses are easy to find.
Attending church, even for Easter, can feel intimidating. Remember, you’re not just reaching the never-churched individuals … you’re reaching people who walked away, got hurt or drifted from the church. So, keep your messaging warm and welcoming as you think about guests attending your church’s Easter services.
Prep Your Digital Doorstep
A quick refresh like this can help guests easily discover your church, get the information they need and feel confident about attending this Easter Sunday.
Want to dive in even further? We made a checklist with all the pertinent information and dates for you. Download our Easter Digital Refresh Checklist!
