A Communications Director's job is to create a series of fortunate events that draw your community to who your church is and what you do.

People don't stumble into unmarked buildings on Sunday mornings hoping they'll miraculously happen upon a church. They google. They scroll through websites, through social media. They catch glimpses of billboards, of welcome signs. They talk to their neighbors. They stumble upon communications.

So ... how do you make that communication happen? How do you keep something that often feels intangible, and possibly even unattainable, in focus when so much of your time needs to be spent taking care of your staff and the members you already have? 

Is a Communications Director the answer? What does a Communications Director even do? 

Let's start with the basics.  

A Church Communications Director definition: 

A Communications Director creates, organizes, plans and implements effective communications messages and strategies for/with church and community audiences. This individual supports church and ministry leaders in conveying their vision and communications priorities to appropriate audiences.

Communications Directors serve in a leadership role to: 

  • Unify and align communications 
  • Ensure high-quality and high-impact communications both internally and externally 
  • Lead and manage coordinators, assistants and volunteers to help implement strategies and tactics
  • Lead the charge in keeping social media and website fresh and engaging 
  • Network with other church communications teams 
  • Collect and tell stories of life change
  • Help strategize and plan communications/marketing for 6-12 months

Basically, a Communications Director's job is to create a series of fortunate events that draw your community to who your church is and what you do. They are your storyteller, your community correspondent, a voice of vision and reason when it comes to engaging with current and future members. 

But what do you do if you don't have the budget for a full or part-time Communications Director?

We've created a Weekly Communications Checklist to help you keep your communications on track in the meantime. Click below to download it and begin creating your own "series of fortunate events!" 

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