December 5, 2016
How a Communications Director Adds Value to Your Church
Why you need a communications director and how you can support them with a team.
What does it take to run your church's ministries well? It takes a centralized leader and team who are focused and dedicated to pray and think about their specific ministry area – its purpose, programming and more – with great intention for the benefit of your congregation and community.
And the communications ministry of your church – every church – is the same! It takes a centralized communications leader and a team (of staff and/or volunteers and other support) to intentionally and strategically organize the various communications messages that your church has to share with your congregation and community.
How can your church grow and develop in the critical ministry area of communications? How can you reach multiple generations of people? How can you connect with new people? How can you help people take next steps to learn more about your church, get involved and grow in their faith?
Empower a centralized communications leader! Having a centralized, strategic communications leader with a team and support is imperative, especially if your church is growing and/or going multisite.
Your church's focused communications leader needs to have the expertise, passion, time and attention to understand the vision and priorities of the church to lead communications with excellence. Their goals should include improving communications:
Between the full pastoral and staff team
Between the staff team and volunteers/key lay leaders
Between the staff team and the congregation (at multiple locations, if applicable)
Between the congregation and community
Your communications leader and supporting team will help your church’s leadership plan around issues including:
Church and/or site naming
Branding/the visual identity of your church
Key and priority messaging (and knowing how to handle other messaging)
Worship services (all communications surrounding and during your services)
The guest experience and next steps for guests
The church member/regular attender experience and next steps for regular attenders
Internal communications (especially within the various ministries like Children, Students, etc.)
And so much more!
One of the best ways to plan for additional growth or momentum with your communications efforts is to ask yourself (and your communications leader) who you need to add to the communications team. Every team will look different and might include paid staff, volunteers, freelancers/contractors and interns. Depending on your immediate needs, this team may be made up of individuals who can assist with:
Big picture planning and strategy
Website/social media work
Video and photography
The end goal? To have your church's communications leader and team help create, organize, plan and implement effective communications messages for your congregation and community audiences. Investing in your communications leader and his or her team will be an integral part in helping your church reach as many people as possible for God's glory!
Want to learn more about your communications leader's role? Download a full job description below!
Written by Katie Bausman
Organizer. Encourager. Learner. Former nonprofit ministry communications director. Wife. Mommy. Thankful. Blessed.