Sometimes pastors don't see the value of strategic branding. But if your pastor cares about these things, he/she definitely cares about branding.

Often, people think of branding as just a logo. Yes, your logo is one key visual tool in your brand, but branding is so much more that that!

Branding is the perception that your congregation and community have about your church based upon the experiences they have with you. Your branding should represent the identity of your church. It should tell a story about your church. It should be a conversation starter and a way to build awareness about your church.

Don't you want the perceptions and experiences people have with your church to be positive? Check out this video to see if your church cares about its branding as much as it should.