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Who’s excited to talk about sending more emails?!

Oh … no one? Yeah, we get it.

Email might not sound as flashy as a new website or the latest social media trend. BUT, even in 2025, it’s still one of the biggest tools in your church’s communications toolbox.

Think about it:

• It’s one of the few ways we can talk directly to our people (no algorithms deciding who sees what).
• It gives ministries space to share updates, stories and next steps.
• It’s a natural place to deliver resources, inspiration and helpful nudges to newcomers who are still figuring out if your church is for them. 

At Fishhook, we spend a lot of time auditing churches’ communication tools and brand experiences. It’s super fun, you should try it! (Yes, we know we’re nerds.) And one of the places we almost always see a breakdown is … you guessed it … email.

So, we decided to do something about it.

Why Email Templates Matter (More Than You Think)

Recently, we’ve helped a handful of churches create custom email templates for Rock RMS (and Mailchimp too, for those who like options). And let us tell you - the impact has been ... chef’s kiss.

Here’s the deal: when you give your email strategy a branded, thoughtful template, you’re not just making things look pretty. You are ...

Adding feeling to the words: Fonts, colors and layout reinforce the tone of your message. (Encouraging? Urgent? Celebratory? Your template can help set the mood.)

Creating a cohesive brand experience (and saving ministries from going rogue): Every email feels like it’s from your church instead of the latest Canva design. (No shade. We’ve all been there.) Templates create guardrails for ministries so their communications stay on brand while still giving some flexibility. 

Cutting down on time: No one has the brain space to reinvent the wheel every Tuesday afternoon. Templates make the send process faster and more repeatable.

Adding strategy on autopilot: A good template helps leaders know when to use a photo, graphic or just a strong line of copy. That guidance bakes in clarity.

Unifying calls-to-action: Buttons all look the same (yay!) and that consistency builds trust and drives higher click-through rates.

Show and Tell Time

Here are a few of our recent favs! 

Check out these church email templates, each tailored to improve outreach, stay on brand and foster engagement.

Let’s be honest. Most of us skim right past emails that look bland or disorganized. It’s so easy for our emails to turn into white noise.

But when you infuse your brand identity into your email templates, something shifts. Suddenly, every message feels like an extension of your ministry — not just an announcement. It feels intentional. Thoughtful. Worth opening.

And if you can pull that off? You’re not just sending emails. You’re building connection, trust and momentum in your church.

Ready to level up your Rock RMS emails?

We’ll be at RX25 geeking out (and probably giving out some fun stuff too). Stop by, say hi and let’s talk about how your church can bring your brand into your emails. 

Can't wait until RX25? We love connecting with new churches.  Send an inquiry and let’s talk! It's kind of our favorite thing.