The Why, What, Where and How of Stock Photography
According to a study published by Consumer Reports, on average, we're exposed to 247 images a day. Of these 247 images, we register about half. And this is just advertising, this doesn't count the images we see as we scroll through Facebook, photos attached to countless articles, blog posts and links to websites.
This means the images you're using to promote events, to accompany blog posts, to engage online viewers of your website, have to be engaging. Your viewer has 246 other images to choose from. Why should they choose this one?
Our Five Favorite Resources!
We love giving you free content because we love you and believe in the work you're doing! Recently, we've been posting a lot of blog posts with trends, tips and upcoming events, but we also have some great downloadable resources. Here are our top five!
Take Nothing but Pictures
Photography is one of the most important elements of your website. It allows your online audience to become familiar with your space and your people, while also providing you with an opportunity to share the story of you who are and what you are about.
Black Friday with Fishhook
We're so excited to be offering a special Black Friday giveaway! After such an amazing year diving into new training initiatives like our 2015 Webinars and continuing to engage with you at The Table, we've been able to build a great collection of resources to help you in your journey towards clear and effective communications.
Are We There Yet? - A Purpose Statement Checklist
Imagine you're going on a camping trip. You know exactly what you're looking for: a cute little spot near a lake, electricity access, close proximity to the bathrooms, a grassy area nearby to toss around a football or a frisbee. You know you'll need a tent roomy enough for you and your family. You know you'll want hotdogs and s'mores supplies, pancakes for the morning (your family's favorite camping breakfast). Maybe you'll want time for a canoe trip or a hike around the lake. Maybe you're planning to pack your hammock or bring along the family dog. You know exactly when you want to arrive and how long you want to stay.
Now imagine you and your family, climbing into a friend's mini-van and saying, "Take us on our camping trip." No directions, no details, no timeline ... not even a clear destination.
Become a 2016 Training VIP - We're recapping 2015 and sharing big news for next year!
2015 was a big year for us! We launched the 2015 Fishhook Webinars, and were blessed to continue meeting with you quarterly at The Table. Since so much has happened in the last 10 months, we thought we'd take a minute to recap the tips and topics we've covered so far. We also have big news for 2016 that we can't wait to share!
A Recap and Resources from the October Webinar - When Leadership Gets Messy
Thanks to all of you who were able to join us for our October webinar! We were so excited to connect with you for our last webinar of 2015! We hope you came away from today's session feeling encouraged and inspired to continue to lead your ministry through seasons of growth and of change.
For those of you who weren't able to make it ...
Can You Hear Me Now? - We've got a whole new set up!
We are so blessed and so excited to announce that we now have an official recording studio at Fishhook HQ! So far, in 2015, we've been recording our webinars in the Fishhook conference room. Maybe you've noticed, hopefully you haven't, that there have been some sound quality issues we've had to overcome. And while we've had a blast learning to lean into challenges like one mic and many voices, construction noise and passing ambulances, we're looking forward to kicking back and relaxing in our brand new studio!
Learning the Importance of Story - We're at the Alignment Conference today!
Some of the Fishhook team is at the Alignment Conference today! This conference is always such a beneficial time for not only our team but the church in general. We believe in this conference and the potential it has to enhance your church and to help you align ministry, culture, leadership and facilities. As we sit here in the beautiful Landmarks Center, we can't help but be filled with excitement and anticipation. Here is what we're most looking forward to:
Creating a Series of Fortunate Events - The Weekly Communications Checklist
People don't stumble into unmarked buildings on Sunday mornings hoping they'll miraculously happen upon a church. They google. They scroll through websites, through social media. They catch glimpses of billboards, of welcome signs. They talk to their neighbors. They stumble upon communications.
So ... how do you make that communication happen? How do you keep something that often feels intangible, and possibly even unattainable, in focus when so much of your time needs to be spent taking care of your staff and the members you already have?
It's Pastor Appreciation Month! - And we've got some great gift ideas ...
We've heard a rumor that October is Pastor Appreciation Month! For those of you who are pastors, we're sure you've been receiving cards, gift cards, your favorite candy or coffee and a number of other tokens of appreciation from your congregation and staff. But, since we here at Fishhook have the distinct privilege of seeing your work from the inside, we feel that, though these gifts are most definitely kind and generous, they don't quite hit the mark.
So, we've made a list of the only gifts we feel could truly show sufficient appreciation for your hard work and dedication to your congregation:
The Alignment Conference - Details, Discounts and More!
Every church has a story - the creation of a mission, a name, a building; the journey of connecting to a community and growing together in Christ. How do you work to share this story? To establish it? How do you tell a community in 140 characters, or the time it takes to read a welcome sign, who you are and who you want to be? How do you create alignment between your culture and your leadership team, your ministries and your facilities, to make sure your story is being shared in a cohesive and consistent manner?
Introducing Carissa - Our Video Production Specialist!
At the end of August, we created a video contest to help us find a creative, fun and technically-savvy video person to join the Fishhook team. The contest details fell into the hands of a freelance video producer in Chicago ... Carissa!
When the Fishhook team saw Carissa's video we couldn't wait to know more about her! She was voted the winner of the contest and was brought in for an interview. And now, we are so excited to introduce her to all of you as our new Video Production Specialist!
Curious about the video Carissa submitted to win our contest? Check it out below!
A Sermon Graphic in 120 Seconds - Design in Canva or download the template!
Last week, we took you through a step-by-step tutorial of how to create an event graphic in Canva. Today we're doing the same with sermon graphics!
A sermon graphic communicates to the church the topic of the sermon series. This type of communications graphic is much more about communicating the feeling of the series to a general audience than communicating to a specific audience, like event graphics do.
Join us for our last 2015 Webinar! - Dirty Jobs: When Leadership Gets Messy
We have had such an incredible time this year connecting with all of you during our monthly webinars! We have loved getting to sit down and offer tools and solutions for the struggles you face on a weekly basis. We truly do believe that who you are and the work you do matters.
While we've covered everything from Myers-Briggs types, design trends and web analytics to preventing burnout at work, for our last webinar of 2015 we're diving into the deep end of one of the dirtiest jobs you have to face ...
Everything has Freaking Changed!
A deep unrest has risen up in the collective soul at Fishhook. It’s driven by our mission to help the local church CATCH MORE. If anything, this unrest is even more closely aligned with that mission than anything in our history. This unrest prepares us to make an honest confession: the way we’ve been collaborating and leading church leaders in the past 12 years will fundamentally not be enough to help them accomplish their mission if Fishhook doesn’t change its ways - if we don’t lead the way. And that is because everything has freaking changed!
Let's Make an Event Graphic! - A step-by-step guide to designing in Canva
An event graphic intrigues and informs your church in a visual way. Before your audience even begins to read the details, they are already making assumptions based on the look and feel of the event graphic. This is why it is so important to make these graphics visually interesting and engaging.
Before you jump into designing, you need to think about what would connect with your audience in the most effective way. A young adult event graphic should appear modern and trendy; while a women’s event would look feminine. A men’s event might look masculine while a family or children’s event would appear friendly and inviting. (Check out our Canva page to see examples of how these visual styles can be implemented.)