When it comes to printing, there’s a great deal of technical information and detail that can be confusing to understand. For this Printing 101 blog series, we’ve partnered with a few local printers to address common questions and concerns that come up during the printing process. Hope you enjoy!
- Pay attention & start a collection
Graphic designers, as well as other creatives, tend to have physical collections of materials they like to reference — this especially comes in handy for print, since you’re literally making something that will take up physical space (not something that exists solely on the internet). So carve out a little room in your filing cabinet or get a binder or even make a literal Pinterest board and fill it with other materials that inspire you.
- Get out and look around
- Head to the library and look for some good book covers or browse the magazine section
- Go to the store and look at some fun package design in the candy aisle. (I once bought a $10 candy bar and justified it as design research. The packaging was amazing and the candy was delicious!)
- Head to a coffee shop — check out the artwork or posters on the wall. Starbucks usually has a print piece or two that are pretty well designed — even if it’s just the nutritional information brochure, it’s worth paying some attention.
- Go visit some other churches and collect samples of the same kinds of things you use at your church (worship program, event flyer, welcome goodies).
- Walk around outside. Some fresh air and good scenery can do wonders for your brain.
- Free samples!
You can order paper samples to help you get ideas — this is also a helpful way to understand the different types of paper and materials available. Here are a list of options to check out:
- Get in touch with your printer and ask them for a set of swatchbooks and any free samples they may have. They are usually happy to provide you with options.
- You can also contact paper companies/their distributors directly (be sure to ask about cost as there may be a charge for some samples):
List of favorite resources for print inspiration