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Easter is one of the most significant moments in the church calendar—a time to celebrate the resurrection of Jesus and invite others to experience the hope and transformation that comes with it.

For church communicators and ministry leaders, it’s also a key opportunity to reach new people, engage the congregation and remind everyone of the heart of your mission.

But with so many moving pieces—events, services, outreach and more—it’s easy to get caught up in the logistics and tactics. 

Start With Why

Before diving into emails, graphics and social posts, take a step back. A successful Easter communications plan isn’t about how much content you create—it’s about how well you reflect your mission.

Mission: How Do We Live It Out This Easter?

What’s at the heart of your Easter communication? Is it to invite new people? Deepen faith? Serve your local community?

Ask yourself:

• How can our Easter communications reflect the heart of our mission?
• What does success look like beyond attendance? (Think: changed hearts, deeper faith, new relationships.)
• After Easter is over, how will we know we were faithful to our mission?

When your mission is clear, your messaging will feel more authentic and your tactics will be more intentional.

When your mission is clear, your messaging will be more authentic and your tactics will feel less scattered.

Audience: Who Are We Called to Reach?

Easter is one of the times when people are most open to attending church—especially those who aren’t regularly engaged. But your communication needs to connect with more than just first-time visitors.

• Internal Audience: Your congregation. They need clear communication and encouragement. Are you equipping them to invite others? To fully engage in the season?
• External Audience: The people outside your church who may be searching for something more this Easter. Who are they?
  • Those who are unchurched but curious
  • Families looking for a meaningful Easter experience
  • People feeling hopeless or disconnected longing for community

When you know your audience, you can speak their language and use the right channels to reach them.

Messaging: What’s the One Thing You Want People to Hear This Easter?

If someone only hears one message from your church this Easter, what should it be?

Keep it simple, clear and mission-aligned. Repeating a consistent message across multiple platforms will make it more memorable.

Create a Sustainable Plan

Once you’ve grounded your communications in your mission, audience and messaging, it’s time to create a plan. The key to effective Easter communications isn’t doing more—it’s doing what matters most with consistency and excellence.

Your Plan Should: Balance Value & Invitation

Easter isn’t just about getting people to show up for a service—it’s about helping them encounter Jesus. Your content should reflect this balance:

• Provide helpful, meaningful content that adds value (devotionals, family guides, personal invitations).
• Include clear next steps, whether it’s an invite to a service or a chance to engage in deeper community.

Your Plan Should: Use the Right Tools for Your Audiences

You don’t have to be everywhere or do everything. Choose the tools that are most likely to reach your target audience effectively:

• Social media (Instagram, Facebook, TikTok)
• Email (clear and simple)
• Website (easy to navigate and updated with Easter info)
• Personal invites (equip your congregation to invite others)

If you know your audience isn’t active on certain platforms, don’t waste your energy there. Less can be more.

Your Plan Should: Keep it Easy with Templates and Tools

Don’t reinvent the wheel. Tools like Canva offer easy-to-use templates for social media posts, invitations and event graphics. AI tools can help draft content or suggest creative ideas.

• Create a library of reusable templates to save time.
• Automate scheduling where possible so you can focus on meaningful engagement.

Easter is a beautiful opportunity to share the story of Jesus’ resurrection with your community. A thoughtful, sustainable plan will help you reach more people—but remember:

The heart of your work isn’t in the tactics. It’s in the mission.

• Stay focused on why you’re communicating.
• Keep your message clear and consistent.
• Equip your team to invite, connect and lead well.
• Trust that God will move through your faithfulness this Easter season.

And don’t forget that you and your work matter!